Product
Know why performance moved, and where to act next
Chorus connects your commercial data with what your team knows, finds what’s really driving performance, and recommends where to act, then remembers how it turned out.
01 · The Chorus Context Graph
Everything that explains your numbers, connected
The Context Graph links sales, media, promotions, inventory and pricing with your plans, meeting notes and account knowledge. Ask a question, and Chorus draws on exactly the sources that answer it, so context is never lost when people move on.
ASK THE CONTEXT GRAPH
Sources connected to answer this
Illustrative data.
02 · Cross-retailer and cross-brand analysis
See the whole portfolio, not one report at a time
Chorus reads every retailer and every brand together, and drills down on its own. You know right away whether a change belongs to one brand, one retailer or the whole category, instead of reconciling exports for days to find out.
03 · Ranked causes
The most likely cause, with the evidence behind it
Chorus tests competing explanations against your data and your team’s context. Each cause is ranked by the strength of its evidence and labeled as observed or modeled. What doesn’t hold up is ruled out, in plain view.
Six explanations tested · strongest first
Shift $60K of retail media to higher-return placements
+$140K to +$260K estimated, 8 weeks · $0 new spend
✓ Fits objective: protect premium mix
04 · Recommendations tied to your objectives
Actions ranked against the goals you’ve set
Every recommendation comes with its expected impact in revenue, its cost, an owner, and how it fits your business objectives. When an option works against your plan, Chorus says so, and explains why it ranked lower.
05 · Decision record
Every decision, and how it actually turned out
Chorus keeps a record of each decision: who made it, why, and what the team knew at that moment. Later, it compares the actual outcome with the estimate, so every result makes the next recommendation sharper.
Reason recorded: keeps premium mix intact, no new spend.
Expected vs. actual, extra net sales
✓ Landed within the expected range. Saved to the record.
Picked up from this week’s account meeting notes
06 · Learns from your team
Captures what your team knows, and checks it
Chorus picks up knowledge from meeting notes, plans and account notes. Nothing is used until a person confirms it or a second source backs it up, and when something is unclear, Chorus asks only the one person who would know.